Keeping Your Business Up and Running

Nov 22

One of the biggest concerns when it comes to web hosting is reliability. Not only does it hurt a business if the company goes offline, but it makes customers question what else with may be wrong with the company. If you do sales online, having the website go down can translate to a loss of potentially thousands of dollars. When it comes to keeping a website online 99.999% of the time, companies need to hire an experience Tampa managed IT services provider.

business IT

To know if you’re getting a qualified company to handle your website, you should make sure they have a high speed bandwidth, continual backups, and uptime of at least 99.999%. The purpose of hiring this type of company is to help your company not have to deal with tech issues and to not have to worry whether or not things will be running smoothly.

Another, but just as important, feature companies need to inquire about is security. Security updates should be made as soon as they are available. The highest quality of hardware should also be used. Web developers should always be available to the company for any questions or enhancements. Live support should always be easy to contact, either by phone or by email. Companies considering using a managed IT service provider may also want to ask if the company is green, if that is important to them. Recycling old servers can now be done, keeping them out of the landfills, although not all managed IT service providers are doing this.

It’s also important to make sure the company you choose offers Microsoft web hosting support if you want it. Streamlining your IT support team can be easy when you choose a qualified, expert managed IT services company. Not only will your website be up and running, keeping you in business, but you’ll have the support you need from professionals who are eager to help and answer your questions.

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Server support for small business

Nov 22

Small business forms an important part of global business. After all this is what generates most new jobs, employment, and keeps economies going in most capitalist countries. In order to ensure that small business runs smoothly, it needs to be provided with the right server support or it infrastructure management.

So what is good server support? Most business software applications run on servers which give employees a centralized platform to access information and run their business needs. This could be payroll software, CRM software, file systems, accounting, HR, ERP applications amongst many other line of business applications. Applications run on operating systems like Windows or Linux, and it is important to maintain the operating systems for optimal health. This includes properly patching all security vulnerabilities using Windows Updates, ensuring that server is running proper security software like firewall and anti-virus and other preventative maintenance items. Preventative maintenance items include deleting temporary files and defragmenting the disk on a periodic basis.

Talking about physical conditions for IT Infrastructure management, small business needs to make sure that all servers and racks are maintained in right temperature conditions, power backup, humidity, and away from a dusty environment. It is always recommended to have your server under manufacturer or vendor warranty, with a quick replacement service level agreement with them. Any sort of hardware failures can occur, and you need to be protected and ensure minimal downtime for your business needs.

The other important thing in small business server support is around backups and disaster recovery. This is an aspect that most small businesses ignore all together. It is extremely important to invest in good backup software. Today, there is a wide range of bare-metal recovery backup products available in the market. Bare metal recovery backs up an entire server disk volume as opposed to only certain files or applications. This makes recovering the entire disk volume much easier and hassle free recovery. An added feature of these products is the fact that they can also do recovery on different server hardware. So, if there is a hardware failure, you can simply paste the bare-metal recovery image on to a new hardware and you’re ready to be back online.

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Setting up security on server: Complete Guide

Nov 22

Setting up the security on your web server is an integral part of ensuring that your business website runs smoothly. Not only does it secure you from attacks and interruptions but it also increases the users confidence in accessing your site. The type of security needed for a website server varies depending on a variety of factors. Simply put every system, be it ubuntu, linux or windows, has it’s own security settings.

The fundamentals of these settings are similar though. This article features how to use Apache to secure your servers. It is the preference of many. SSL(Secure Socket layer) and TLS(Transport Layer Security) are protocols that ensure secure HTTP connections between the client and the web server. This is extremely useful for e-commerce sites as it protects the client private information. This includes credit card details, passwords, email details and generally private information.Use Of SSL/TLS certificates ensures that both the e client and website authenticate each other. OpenSSL is automatically installed with Apache.
First one needs to create a SSL certificate that will authenticate both the client and the server. This is achieved by getting a certificate signed by a recognized authority. A private key is generated for the certificate authority. This key is then used to sign the server certificate. A self signed certificate can also be created here.
The Apache web server security also requires a few other setting changes. In order to hide the Apache version and Os identity one needs to off the ‘server signature’ and ‘server token prod’ in the configuration file. This is achieved using vim editor. Another way on can secure their website is by regularly updating Apache. The Apache community always has new tools and fixes to further increase the security. It is also recommended that one switch off unused modules.

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Important Aspects of Setting Up Business Mailing List

Nov 22

When you have gathered a collection of email addresses of people who have frequented your website, the best thing to do is create a mailing list to keep interest fresh. A mailing list is the perfect way to remind people of your online presence and keep them up to speed on the latest news regarding your site, including some of the changes the website may have undergone. A mailing list also sends out important alerts. For example, small online businesses are known to use such lists to spread the word on year-end clearances.

SEOmoz Whiteboard Friday – Email Marketing and SEO from SEOmoz on Vimeo.

When it comes to setting up business mailing list, webmasters may have many questions. While one person may inquire on how to collect email addresses for their list, another may want to know what to include on mass emails. Below you will learn about these two main points regarding the setup of a mailing list:

Collecting Email Addresses

Today, many sites on the Web request email addresses, making Internet users quite familiar with typing this piece of information on some of the pages they visit. Many people even have a special email address set aside just for this purpose in order to avoid the onslaught of spam. This means it is rather common to see sites ask a visitor to submit their email in exchange for access to something that sparks their interest. This is the more forced approach towards collecting email addresses.

Some webmasters accomplish voluntary responses by including a small, inconspicuous box on each web page that gives visitors the option of entering their email address to become part of a newsletter or mailing list. While you may receive a smaller group of people, at least you know they are all truly interested in what you have to say or what you are selling. When collecting email addresses, you have to ask yourself if you want to make the option voluntary or “force” people to enter their contact information. Some of the factors that help make this decision include how many emails you plan on sending out and the kind of response you wish to gain.

What to Include in Mailing List Correspondence

The emails you send to the people on your mailing list should hit home and contain useful information. Sending boring or “regular” news will not gain a faithful following. If your emails contain nothing but useless technical garble that doesn’t do anyone good, users will get into the habit of automatically deleting your emails on sight. The information and updates contained in mailing emails needs to include relevant and helpful information that makes people look forward to reviewing your correspondences.

Another aspect of a mailing list email to consider including in your correspondences is a link to the latest changes or updates to a website. For businesses, this might be a link to the “product of the month” or to lowered prices on popular services or items. The email shouldn’t become an overload of links, but a couple important and hard-hitting links and teasers are suggested.

Overall, the object of a mailing list is to inform readers, spark curiosity and motivate users to click links and browse through a website. Hopefully, you will create a regular following and persuade visitors to come back frequently.

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Steps To Develop Effective Mass Email Marketing Strategy

Nov 22

emailmarketingEmail is the cheapest and the easiest way of communication between people all over the world. Emails know no boundaries as they inherit this property from the Web. Not only common people like me and you but also people who are engaged in online marketing of the products or services use the email facility to easily market their offerings to people who have email ids. It is also known as email marketing.From the early times of e mail marketing people accustomed to complain around the unknown mails becoming delivered in their inbox. Few organizations were possibly dragged in order to courts and were reprimanded too while they were either using wrong methods to create database of emails or had been irritating people by delivering unsolicited emails. This forced affiliate marketer to start permission promoting whereby an individual will supply his/her assent to obtain emails and this too just for those parts which passions him/her and only then will probably receive emails.

This is seen when we use some electronic mail service on the web like Bing!, Gmail, and Rediff. Another way and that is quite popular is with some electronic mail leeching software program to extract the e-mail ids through any web site. Few men and women or organizations buy electronic mail database through third parties to fulfill their web marketing needs. But those two methods too figure to illegitimate techniques. I will probably enlist a number of methods used to build a contact database without happening the incorrect track.

The methods are as follows:
1. Offer something for free – Free is the most weighted term online. It is the driving force behind any business. People tend to hover for free offerings and their decision can be easily swayed by using this term. To entice them for free offerings, provide something useful like an e-book or software and in return ask them for their email ids so that they can be added in the mailing list and can be provided with the information of any future offerings.

2. Subscription – If you are providing quality content then you will definitely have readers. Ask them to subscribe for the newsletter but keep in mind to keep the subscription process absolutely simple and short.

3. Hold Events – Organize some events like online seminar or contests on your website. It will draw huge crowd if you are providing something useful and to get it people don’t mind going through a brief registration process which includes submitting their email address.

4. Contact us form – Every website has a contact form. Never forget to include the “Enter email” field in the form.

5. Feedback form – Employ the “Feedback” form to collect the information from the visitors about the website, the product or service or anything that you want to know. Make the email address field mandatory.

6. Online surveys – It is also a useful tool to get a feel about any subject from the users online.

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WordPress Development Tips

Nov 21

Whether you are a first time blogger or perhaps very long time blogger, you have plenty of things to understand. How to effectively use WordPress can be a necessity in order for you to acquire a straightforward time together with your running a blog. Keep reading to master some helpful ideas designed to help you get the most from WordPress.

Make your theme existing with your web page to attract far more page views. Switch into a new topic that accentuates your colors and logos. Also, you will would like to choose for any much more professioanl theme for those who are planning on displaying your website off to your big quantity of would-be customers every single day.

When you are carrying out a WordPress weblog for proficient or online search engine optimization purporses, never permit WordPress in reality host your blog page. Place your blog page over a several host after which just use the WordPress software there. Weblogs at WordPress’ online site are occasionally deleted for really being way too commercial or considered spammy in written content.

Take into account the title and outline of each and every web page in your webpage is exactly what a large number of other online sites will use to categorize your website link and share it considering the entire world. As an illustration, it’ll be what Google displays when another person lookups for the blog which include your own private. Fill them with Search engine marketing key element phrases and make sure there is no typos.

Unless of course you modify it, all posts will probably be in chronological order. Rearrange your list by altering the date. To exhibit that, open a publish and notice the day in the upper-right-hand corner. Modify its place by clicking the day, changing it, and preserving the write-up.

Use the “ABC” button to spell check out your posts ahead of they go stay. A lot of people overlook this power, but WordPress can spell check out your work for you. This ensures that you go on to provide off a specialist appearance along with your posts and yet you don’t need to make use of a individual method to do so.

Should you have not tailored your WordPress sidebar, it could be cluttered with worthless gadgets that happen to be carrying out not anything but complicated your readers. Your sidebar really should only possess important things you really want people to simply click on. Navigate to Appearance & Widgets to edit the appearance of your sidebar and remove anything there that doesn’t in reality benefit you or your readers directly.

Images make your blogging site seem beautiful; however, the images can also assistance your web site rank higher among look for engines. One of the easiest ways to do this is to add keywords to your title tag and alternate tags. Both of these tags may want to have precise keywords in purchase to rank your internet site appropriately.

Have an easy to find library. Time is money and you don’t need to check tons of folders to find one thing. It is easier to find factors in your WordPress theme when everything is in one integrated folder. This makes searching through your Media Library much easier since it only involves inputting a keyword for what you’re looking for.

As stated in the introduction, no matter how long you have been blogging you will find always little tricks to master. These suggestions make blogging simpler and aid you pages start looking better. Utilize the techniques and tricks listed in the article above to get all you can from your use of WordPress.

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