Important Aspects of Setting Up Business Mailing List

Nov 22

When you have gathered a collection of email addresses of people who have frequented your website, the best thing to do is create a mailing list to keep interest fresh. A mailing list is the perfect way to remind people of your online presence and keep them up to speed on the latest news regarding your site, including some of the changes the website may have undergone. A mailing list also sends out important alerts. For example, small online businesses are known to use such lists to spread the word on year-end clearances.

SEOmoz Whiteboard Friday – Email Marketing and SEO from SEOmoz on Vimeo.

When it comes to setting up business mailing list, webmasters may have many questions. While one person may inquire on how to collect email addresses for their list, another may want to know what to include on mass emails. Below you will learn about these two main points regarding the setup of a mailing list:

Collecting Email Addresses

Today, many sites on the Web request email addresses, making Internet users quite familiar with typing this piece of information on some of the pages they visit. Many people even have a special email address set aside just for this purpose in order to avoid the onslaught of spam. This means it is rather common to see sites ask a visitor to submit their email in exchange for access to something that sparks their interest. This is the more forced approach towards collecting email addresses.

Some webmasters accomplish voluntary responses by including a small, inconspicuous box on each web page that gives visitors the option of entering their email address to become part of a newsletter or mailing list. While you may receive a smaller group of people, at least you know they are all truly interested in what you have to say or what you are selling. When collecting email addresses, you have to ask yourself if you want to make the option voluntary or “force” people to enter their contact information. Some of the factors that help make this decision include how many emails you plan on sending out and the kind of response you wish to gain.

What to Include in Mailing List Correspondence

The emails you send to the people on your mailing list should hit home and contain useful information. Sending boring or “regular” news will not gain a faithful following. If your emails contain nothing but useless technical garble that doesn’t do anyone good, users will get into the habit of automatically deleting your emails on sight. The information and updates contained in mailing emails needs to include relevant and helpful information that makes people look forward to reviewing your correspondences.

Another aspect of a mailing list email to consider including in your correspondences is a link to the latest changes or updates to a website. For businesses, this might be a link to the “product of the month” or to lowered prices on popular services or items. The email shouldn’t become an overload of links, but a couple important and hard-hitting links and teasers are suggested.

Overall, the object of a mailing list is to inform readers, spark curiosity and motivate users to click links and browse through a website. Hopefully, you will create a regular following and persuade visitors to come back frequently.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn